Sean McNamara

Why I built Scout Recon

Most firms can tell you what they spend on marketing. Very few can tell you which of those dollars turned into a signed case. Closing that gap is called attribution: tracing each new client back to the search, ad, or referral that first brought them in. I built Recon to do that work, following a potential client from the first click, through the phone call, to the signed matter. We battle-tested it against real campaigns and real intake, and I set it up personally for every firm that uses it, so the decisions we make together rest on what is actually working.