From Clunky to Clean: A Complete Website Redesign for Chaikin & Sherman

The Challenge

Chaikin & Sherman had a website—technically. It was a direct clone of their old design, just moved to a new platform. No rethinking, no rebranding, no reorganization. While their content was solid, the presentation lacked polish, accessibility, and strategy. They needed a site that looked modern, functioned smoothly, and made their deep experience easier to navigate.

The Solution

We approached this project like a digital renovation. Keeping all their content, we restructured the site to feel elevated and intuitive while building out backend systems to keep everything organized and future-ready.
Here’s what we did:

• Designed an entirely new layout that feels modern and trustworthy
• Created structured sections for videos, news, case results, and testimonials
• Improved site hierarchy for better user flow and on-page SEO
• Made legal content feel human and accessible without dumbing it down
• Built backend systems (custom post types and categorization) to make ongoing content updates seamless

The Results

Chaikin & Sherman now have a site that:

• Reflects the depth and credibility of their firm
• Is easy to navigate for potential clients and referral partners
• Supports regular content updates without breaking the layout
• Creates a seamless flow from information to action

Want Something Like This?

Whether you’re a firm with a legacy or a new player in the legal space, your site deserves to work for you. Let’s make it easier to update, easier to navigate, and easier to trust.