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Plain-English guides from Sean and Joy. Written for business owners who want their site to work, not for marketers.
Your phone calls are the richest data your firm has, and most of it disappears the moment you hang up. Here is what happens when every call is sorted, scored,…
Joy McNamaraSep 10, 2026
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If you have never had a website built for you, the process can feel like a black box. Here is…
Sep 3, 2026 · Sean McNamara · 3 min
Clicks are not cases. Here is how closed-loop attribution follows a real person from the first click to a signed…
Aug 20, 2026 · Joy McNamara · 2 min
More people are starting their search inside AI tools that answer the question directly instead of handing back a list…
Aug 13, 2026 · Joy McNamara · 3 min
The padlock in the address bar is easy to ignore until it is missing. Here is what HTTPS actually does,…
Aug 6, 2026 · Joy McNamara · 3 min
We rebuilt our own website from the ground up. Here is what we changed, what we kept, and what we…
Aug 1, 2026 · Sean McNamara · 2 min
Your homepage has a few seconds to answer the questions every visitor is already asking. Here is what belongs above…
Jul 16, 2026 · Sean McNamara · 3 min
Your About page is often the second thing a potential client clicks, and it does more selling than most business…
Jul 2, 2026 · Sean McNamara · 3 min
We spent a Saturday downtown at Raleigh Pride Fest, and it was one of the best days the Triangle put…
Jun 30, 2026 · Sean McNamara · 4 min
A plain-English look at how Scout Recon follows a potential client from the first touch to a signed matter, why…
Jun 24, 2026 · Joy McNamara · 3 min