Blog
Plain-English guides from Sean and Joy. Written for business owners who want their site to work, not for marketers.
Your homepage has a few seconds to answer the questions every visitor is already asking. Here is what belongs above the fold, what belongs lower down, and what you can…
Sean McNamaraJul 16, 2026
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Your About page is often the second thing a potential client clicks, and it does more selling than most business…
Jul 2, 2026 · Sean McNamara · 3 min
We spent a Saturday downtown at Raleigh Pride Fest, and it was one of the best days the Triangle put…
Jun 30, 2026 · Sean McNamara · 4 min
A plain-English look at how Scout Recon follows a potential client from the first touch to a signed matter, why…
Jun 24, 2026 · Joy McNamara · 3 min
We got tired of marketing tools that take credit for everything and hand you a number you cannot trust. So…
Jun 17, 2026 · Joy McNamara · 3 min
Building your website yourself can save money. Hiring an agency costs more upfront but saves time and gets better results.…
Jun 3, 2026 · Joy McNamara · 4 min
Accessible web design is good business and the right thing to do. Here's what accessibility means, why it matters for…
May 20, 2026 · Sean McNamara · 2 min
Half your visitors are on phones. If your website doesn't work perfectly on mobile, you're losing customers. Here's what mobile-first…
May 6, 2026 · Sean McNamara · 2 min
Most business blogs fail because there's no plan. Here's a realistic approach to planning and scheduling a year of content…
Apr 22, 2026 · Joy McNamara · 3 min
Most business websites have analytics set up wrong. You're tracking things that don't matter and missing the metrics that actually…
Apr 8, 2026 · Sean McNamara · 3 min