Blog
Plain-English guides from Sean and Joy. We write them for business owners who want their site to work.
On October 21, PHP released emergency fixes for two critical flaws in the language WordPress runs on. Here's what the flaw is, in plain words, what we did on every…
Sean McNamaraOct 23, 2026
Read article ›
A marketing report full of dollar signs feels impressive and often means very little. Here is why we report performance…
Oct 22, 2026 · Sean McNamara · 2 min
Good website content has to do two jobs at once: satisfy a search engine and feel like a real person…
Oct 15, 2026 · Sean McNamara · 3 min
Checking your Google ranking can become an obsession that tells you very little. Here is what ranking actually means, why…
Oct 1, 2026 · Sean McNamara · 3 min
People are starting to ask AI assistants for a lawyer instead of scrolling a list of links. Here is what…
Sep 24, 2026 · Joy McNamara · 2 min
When someone in Raleigh, Cary, or Durham searches for what you do "near me," a handful of local signals decide…
Sep 17, 2026 · Joy McNamara · 3 min
Your phone calls are the richest data your firm has, and most of it disappears the moment you hang up.…
Sep 10, 2026 · Sean McNamara · 2 min
If you have never had a website built for you, the process can be hard to picture. Here is an…
Sep 3, 2026 · Joy McNamara · 3 min
Closed-loop attribution follows a real person from the first click to a signed matter. This article explains how it works,…
Aug 20, 2026 · Sean McNamara · 2 min
More people are starting their search inside AI tools that answer the question directly instead of handing back a list…
Aug 13, 2026 · Sean McNamara · 3 min