chaikinandsherman.com
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The live site, top to bottom. Built mobile-first and fully owned by the client.
An established firm with many attorneys and practice areas needed a site that makes it easy to find the right person, and easy for search engines to surface their expertise.
The live site, top to bottom. Built mobile-first and fully owned by the client.
Chaikin & Sherman is an established firm with multiple practice areas. Unlike a solo practice, a firm site has to handle real complexity: many attorneys, diverse practice areas, firm credibility, and visibility in local search.
The previous structure did not clearly separate practice areas or surface attorney profiles. Clients searching for a specific service had trouble finding the right attorney, and the firm’s depth was not coming through.
We rebuilt the information architecture around practice areas, each as a page that stands on its own, so someone searching for a specific service lands exactly where they should. Attorney profiles include credentials, focus, and structured data for search.
The content emphasizes firm authority through practice-area pages, attorney profiles, legal insights, testimonials, and focused FAQs, with comprehensive schema markup so the firm’s expertise is visible to search engines.
The design conveys stability and professionalism while staying easy to use. Clean typography, a clear hierarchy, and generous spacing help clients under stress navigate without friction.
The firm’s branding signals tradition and trust without feeling stuffy.
Practice-area and attorney pages are structured to appear in local search, so clients searching for a specific service or attorney can land on the right page.
The right pages now exist for the way clients actually search, so the firm’s depth is something people find instead of something they have to be told.
A closer look
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