A clear, confident website for a family-owned investment firm.
Goldfinch Asset Management grew out of two decades of building a family pharmaceutical business. We designed a site that tells that story plainly and presents the team and the businesses the family invests in.
This is the live site, top to bottom. It's built to look right on every screen and load fast, especially on a phone, and the client owns all of it.
A family firm with a real story to tell.
Goldfinch is a family- and minority-owned asset management firm based in Chicago. The family spent two decades building Nexus Pharmaceuticals, and Goldfinch carries that experience into private equity, venture capital, and the businesses it owns and operates.
The site had to speak to investors and operating partners, make the family’s history easy to follow, and keep a tone as measured as the firm itself.
Five focused pages that cover what a partner wants to know.
The site is built around five pages: Home, About, Team, Investments, and Contact. The homepage introduces the firm in a few sentences and moves straight to its investments, including Quetzal Therapeutics and Nexus Pharmaceuticals.
Each business gets its own clear summary on the Investments page, and the Team page puts real people in front of every visitor. A plain disclaimer in the footer states that Goldfinch is a private investment firm and the site is for information only.
A polished look rooted in the city the firm calls home.
A navy and gold palette, strong headings, and Chicago skyline photography give the firm a settled, professional presence. Angled section breaks add movement without pulling attention from the content.
The result reads as established and approachable at once, which suits a family business that invests alongside its partners.
One home for a growing family of businesses.
Goldfinch now has a site that presents the whole family of businesses in one place, with room to add new investments as the portfolio grows.
It also sits alongside the Quetzal site we built, so the parent firm and its biopharma company feel related while each speaks to its own audience.
A closer look
Here's more from the build.
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