Chaikin & Sherman Law Firm
We rebuilt the information architecture around practice areas with detailed attorney profiles. Each practice area page stands alone, making it easy for clients searching “business law in [city]” or “employment law” to land on the right page.
Attorney profiles include credentials, practice focus, and schema markup for search visibility. This approach serves two goals: clients find the right attorney, and the firm’s expertise is visible to search engines.
Content strategy emphasizes firm authority through:
Technical implementation includes comprehensive schema markup for attorney search visibility and firm-wide structured data.
The design conveys authority and professionalism while remaining approachable. Clean typography, clear hierarchy, and generous whitespace make it easy for clients under stress to navigate. Firm colors and branding signal stability and tradition.
Every project starts with a conversation. Tell us about your business and we’ll tell you what we’d do.
