Ace Management & Summit Ventures Multi-Brand Strategy
Two complete web presences with distinct visual identities, messaging, and positioning—but aligned at the business level. Each site serves its specific audience and market, while the underlying business strategy ties them together.
This required careful information architecture: what lives on which brand, how do we maintain consistency without confusion, how does the business model support this approach?
Each brand has its own visual identity and voice appropriate to its market:
The designs are distinct enough that visitors understand they’re different brands, yet aligned enough that the underlying business relationship is clear.
Every project starts with a conversation. Tell us about your business and we’ll tell you what we’d do.
