Gary W. Johnson Injury Law
We repositioned the site around trial law expertise. Instead of generic personal injury language, the site demonstrates deep knowledge in specific areas: car accidents, workplace injuries, premises liability. The content answers the questions injured people ask at 2 AM when they’re scared and searching: “What happens next?” “How long does this take?” “How much is my case worth?”
The design reflects authority without coldness. Navy + gold color treatment signals trust and stability. The layout is clean and spacious, because decision-making under stress needs clarity, not information overload.
Information architecture is structured around case types, not practice areas. A client injured in a car accident lands exactly where they need to be, seeing content tailored to their specific situation. This approach reduces confusion and builds confidence faster than generic legal copy.
We also built practice area pages, attorney credentials with schema markup for search visibility, a comprehensive FAQ section, and clear conversion paths throughout.
The visual identity needed to say: this is someone serious about trial law. Navy conveys tradition and authority. Gold adds warmth and confidence. The serif typeface reinforces stability and legal expertise.
The layout itself is strategic. Generous whitespace, clear visual hierarchy, and strong typography mean browsers can navigate the site without friction. Every design decision points toward one goal: building enough confidence that an injured person picks up the phone.
Every project starts with a conversation. Tell us about your business and we’ll tell you what we’d do.
