Marketing attribution for law firms
Scout Recon measures your funnel honestly, from first touch to signed matter. Know which channels start real cases, not which ones look good in a report.
Privacy-first. Rates, never marketing-attributed dollars.
The problem
Most tools take credit for everything and hand you a number you cannot trust. Scout Recon shows you the funnel as it really is: which channels bring in qualified leads, which calls turn into consults, and which consults become matters.
What you get
First touch, last touch, linear, and more on one screen. See which channels start cases, all the way through to the final click.
AI search is becoming a real front door to your firm. Scout Recon measures your visibility there over time, so you can see a trend most firms cannot see yet.
Know where intake is winning and where coaching pays off. Each call is sorted and tied back to the channel that drove it.
Scout Recon connects to your CRM so every signed matter traces back through intake to the channel that started it. The full story, end to end.
Sample dashboard data, shown to illustrate the interface. Not a client result.
Why we are different
Marketing performance is shown in rates, never marketing-attributed dollar totals. When you see a dollar figure, it is what moved through the platform, not revenue we claim to have won for you. That is the only way attribution is worth trusting.
How it works
Your website, ads, call tracking, and CRM. Setup is guided and takes days, not months.
From the first AI answer to the signed matter, every step is captured, categorized, and tied back to its source.
Clear rates and honest numbers, so you can move budget toward the channels that start real cases.
Questions
No. We report performance in rates, never marketing-attributed dollar totals. Any dollar figure is what moved through the platform, not revenue we claim to have won for you.
Never. Scout Recon is privacy-first by design. Your data is yours, used only to measure your funnel.
Yes. Scout Recon connects to common legal CRMs and call-tracking systems so attribution runs end to end without changing how your team works.
Yes. From intake scoring to matter-level closed-loop reporting, every part of Scout Recon is shaped around how law firms actually win cases.
See the honest funnel for your firm. Book a demo and we will walk you through your own numbers.
Book a demo