Marketing attribution

Know exactly which marketing brings you cases.

You spend across Google, ads, calls, and referrals. But which of it actually becomes a signed client? Most firms are guessing. Scout Recon connects every visit to its source, and a growing share of it to the cases you sign.

The problem

Clicks aren't cases.

Your reports tell you about traffic and clicks. They cannot tell you which of that marketing turned into a signed client. So you keep paying for channels you cannot measure, and you cannot double down on the ones that actually work.

What it does

Follows your marketing all the way to the signed case.

Attribution

Every visit, traced to its source

We tie every visitor session to the marketing that drove it, server-side, recovering the direct and AI traffic that generic analytics throws away.

CRM integration

Connected to your signed cases

We connect a growing share of those visits through your case system, like Litify, to the matters you actually sign.

Channel intelligence

Spend where the cases are

We show which sources and channels drive your traffic, leads, and signed clients, in plain proportions, so your budget goes where it works.

The proof

Your attribution, on one screen.

See how credit shifts across attribution models, and trace every signed matter back to the channel that started it.

Scout Recon attribution report, a sample workspace with illustrative data, showing how each channel's share of leads shifts across first-touch, last-touch, linear, and time-decay models
Sample workspace · attribution · credit by model
Scout Recon matters report, a sample workspace, showing each signed matter traced back to the marketing channel that started it
Sample workspace · matters · first touch to signed

Sample workspaces with illustrative data, not client results.

The honest part

A growing share, and growing.

Most matters still arrive by phone and referral, so we connect a growing share of your marketing to signed cases, and that share grows as the system learns your firm. We report in honest rates and proportions, never dollar promises.

See how attribution connects to the whole system ›

FIRST CLICK TO SIGNED CASESPEND WHERE THE CASES AREHONEST RATESFIRST CLICK TO SIGNED CASESPEND WHERE THE CASES AREHONEST RATES

Stop guessing which marketing works.

See it on your own numbers.

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