Scout Media

E-E-A-T & Content Quality

Plain-English guides on E-E-A-T & Content Quality from Sean and Joy. Written for business owners, not marketers.

Your About page is often the second thing a potential client clicks, and it does more selling than most business…

Jul 2, 2026 · Sean McNamara · 3 min

Reviews are the closest thing you have to a stranger vouching for you. Here is why they move both Google…

Mar 18, 2026 · Sean McNamara · 3 min

Google uses E-E-A-T to decide if your website deserves to show up in search results. Here's what it means in…

Oct 15, 2025 · Sean McNamara · 6 min