Measuring What Matters: Analytics You Actually Need
Most business websites have analytics set up wrong. You're tracking things that don't matter and missing the metrics that actually…
Apr 8, 2026 · Sean McNamara · 3 min
Plain-English guides on SEO & Search from Sean and Joy. Written for business owners, not marketers.
Most business websites have analytics set up wrong. You're tracking things that don't matter and missing the metrics that actually…
Apr 8, 2026 · Sean McNamara · 3 min
Your website is your opportunity to show Google and your customers that you actually know your stuff. Here's how to…
Mar 25, 2026 · Joy McNamara · 4 min
Paid ads get you to the top of Google today. Organic SEO keeps you there for years. Here's an honest…
Jan 21, 2026 · Joy McNamara · 9 min
Schema markup is the behind-the-scenes code that tells Google exactly what your website is about. Here's what it does, why…
Jan 7, 2026 · Sean McNamara · 9 min
Your Google Business Profile is the first thing most people see when they search for your business. Here's how to…
Dec 10, 2025 · Sean McNamara · 12 min
A slow website costs you customers and search rankings. Here's what Core Web Vitals are, why Google cares about speed,…
Oct 29, 2025 · Joy McNamara · 7 min