How We Write Website Content That Ranks and Still Sounds Human
Good website content has to do two jobs at once: satisfy a search engine and feel like a real person…
Oct 15, 2026 · Sean McNamara · 3 min
SEO & Search
Plain-English guides on SEO & Search from Sean and Joy. We write them for business owners, in plain English.
Articles in SEO & Search
Should You Worry About Exactly Where You Rank?
Checking your Google ranking can become an obsession that tells you very little. Here is what ranking actually means, why…
Oct 1, 2026 · Sean McNamara · 3 min
How to Write an About Page People Actually Read
Your About page is often the second thing a potential client clicks, and it does more selling than most business…
Jul 2, 2026 · Joy McNamara · 3 min
Measuring What Matters: Analytics You Actually Need
Most business websites have analytics set up wrong. You're tracking things that don't matter and missing the metrics that actually…
Apr 8, 2026 · Joy McNamara · 3 min
Building Authority: Why Thought Leadership Matters for Your Business
Your website is your opportunity to show Google and your customers that you actually know your stuff. Here's how to…
Mar 25, 2026 · Sean McNamara · 4 min
Why Online Reviews Matter More Than You Think (and How to Get More)
Reviews are the closest thing you have to a stranger vouching for you. Here is why they move both Google…
Mar 18, 2026 · Joy McNamara · 3 min
The Difference Between SEO and Paid Ads (and Why You Need Organic)
Paid ads get you to the top of Google today. Organic SEO keeps you there for years. Here's an honest…
Jan 21, 2026 · Sean McNamara · 9 min
Schema Markup Explained: What It Is and Why Your Site Needs It
Schema markup is the behind-the-scenes code that tells Google exactly what your website is about. Here's what it does, why…
Jan 7, 2026 · Joy McNamara · 9 min
Google Business Profile Setup: The Complete Walkthrough
Your Google Business Profile is the first thing most people see when they search for your business. Here's how to…
Dec 10, 2025 · Joy McNamara · 12 min
Why Your Website’s Speed Matters More Than You Think
A slow website costs you customers and search rankings. Here's what Core Web Vitals are, why Google cares about speed,…
Oct 29, 2025 · Sean McNamara · 7 min