Why We Report in Rates, Not Dollars
A marketing report full of dollar signs feels impressive and often means very little. Here is why we report performance…
Oct 22, 2026 · Sean McNamara · 2 min
Scout Recon
Plain-English guides on Scout Recon from Sean and Joy. We write them for business owners, in plain English.
Articles in Scout Recon
What Your Intake Calls Are Actually Telling You
Your phone calls are the richest data your firm has, and most of it disappears the moment you hang up.…
Sep 10, 2026 · Sean McNamara · 2 min
Which Marketing Actually Starts Cases
Closed-loop attribution follows a real person from the first click to a signed matter. This article explains how it works,…
Aug 20, 2026 · Sean McNamara · 2 min
How We Actually Measure What Your Marketing Is Doing
A plain-English look at how Scout Recon follows a potential client from the first touch to a signed matter, why…
Jun 24, 2026 · Sean McNamara · 3 min
Why We Built Our Own Attribution System
We got tired of marketing tools that take credit for everything and hand you a number you cannot trust. So…
Jun 17, 2026 · Sean McNamara · 3 min