Measuring What Matters: Analytics You Actually Need
Most business websites have analytics set up wrong. You're tracking things that don't matter and missing the metrics that actually…
Apr 8, 2026 · Joy McNamara · 3 min
Blog
Straight talk on websites, search, and getting found.
Plain-English guides from Sean and Joy. We write them for business owners who want their site to work.
Articles
Building Authority: Why Thought Leadership Matters for Your Business
Your website is your opportunity to show Google and your customers that you actually know your stuff. Here's how to…
Mar 25, 2026 · Sean McNamara · 4 min
Why Online Reviews Matter More Than You Think (and How to Get More)
Reviews are the closest thing you have to a stranger vouching for you. Here is why they move both Google…
Mar 18, 2026 · Joy McNamara · 3 min
How to Turn Website Visitors Into Phone Calls
A website earns its keep when visitors become signed clients. This article walks through how we design the path from…
Mar 4, 2026 · Sean McNamara · 3 min
Supporting Local: Why We’re Proud to Be in Fuquay-Varina
We could have set up shop anywhere in the Triangle. We picked Fuquay-Varina because it felt like home the moment…
Feb 18, 2026 · Joy McNamara · 9 min
How to Choose a Web Designer (Without Getting Burned)
Hiring a web designer is one of the biggest investments you'll make for your business. Here's a practical guide to…
Feb 4, 2026 · Joy McNamara · 11 min
The Difference Between SEO and Paid Ads (and Why You Need Organic)
Paid ads get you to the top of Google today. Organic SEO keeps you there for years. Here's an honest…
Jan 21, 2026 · Sean McNamara · 9 min
Schema Markup Explained: What It Is and Why Your Site Needs It
Schema markup is the behind-the-scenes code that tells Google exactly what your website is about. Here's what it does, why…
Jan 7, 2026 · Joy McNamara · 9 min
Why We Build on WordPress (and Why It Matters for SEO)
WordPress powers over 40% of the entire internet for good reason. Here's why we chose it over Wix, Squarespace, and…
Dec 24, 2025 · Sean McNamara · 10 min
Google Business Profile Setup: The Complete Walkthrough
Your Google Business Profile is the first thing most people see when they search for your business. Here's how to…
Dec 10, 2025 · Joy McNamara · 12 min