Straight talk on websites, search, and getting found.

Plain-English guides from Sean and Joy. Written for business owners who want their site to work, not for marketers.

Most small business websites are missing the fundamentals. Here's a practical checklist of what actually matters, what you can skip,…

Nov 12, 2025 · Sean McNamara · 8 min

A slow website costs you customers and search rankings. Here's what Core Web Vitals are, why Google cares about speed,…

Oct 29, 2025 · Joy McNamara · 7 min

Google uses E-E-A-T to decide if your website deserves to show up in search results. Here's what it means in…

Oct 15, 2025 · Sean McNamara · 6 min