What HTTPS and That Little Padlock Actually Do for Your Business
The padlock in the address bar is easy to ignore until it is missing. Here is what HTTPS actually does,…
Aug 6, 2026 · Sean McNamara · 3 min
Blog
Straight talk on websites, search, and getting found.
Plain-English guides from Sean and Joy. We write them for business owners who want their site to work.
Articles
A Fresh Look for Scout, and Why We Rebuilt
We rebuilt our own website from the ground up. Here is what we changed, what we kept, and what we…
Aug 1, 2026 · Joy McNamara · 2 min
What Every Service Business Should Put on Its Homepage
Your homepage has a few seconds to answer the questions every visitor is already asking. Here is what belongs above…
Jul 16, 2026 · Joy McNamara · 3 min
How to Write an About Page People Actually Read
Your About page is often the second thing a potential client clicks, and it does more selling than most business…
Jul 2, 2026 · Joy McNamara · 3 min
Raleigh Pride Fest 2026: Why We Show Up
We spent a Saturday downtown at Raleigh Pride Fest, and it was one of the best days the Triangle put…
Jun 30, 2026 · Joy McNamara · 4 min
How We Actually Measure What Your Marketing Is Doing
A plain-English look at how Scout Recon follows a potential client from the first touch to a signed matter, why…
Jun 24, 2026 · Sean McNamara · 3 min
Why We Built Our Own Attribution System
We got tired of marketing tools that take credit for everything and hand you a number you cannot trust. So…
Jun 17, 2026 · Sean McNamara · 3 min
DIY vs. Agency: When to Build In-House vs. Hire Out
Building your website yourself can save money, and hiring a team costs more up front but gives you back your…
Jun 3, 2026 · Sean McNamara · 4 min
Accessibility in Web Design: Building for Everyone
Accessible web design is good business and the right thing to do. Here's what accessibility means, why it matters for…
May 20, 2026 · Joy McNamara · 2 min
The Content Calendar That Works: Planning a Year of Blog Posts
Most business blogs fail because there's no plan. Here's a realistic approach to planning and scheduling a year of content…
Apr 22, 2026 · Sean McNamara · 3 min